Visit planning & routes
Schedule visits per merchandiser or sales rep, build optimised routes with ordered stops, and track arrivals and skips with GPS.
Retail execution platform for FMCG
Every shelf. Every visit. Every order.
Under control.
InOutlet Excellence gives distributors and merchandising agencies one system to plan store visits, prove execution on the shelf with GPS and photos, capture sales orders in-store, and show brand clients exactly what happened — in real time.
- Web console for operations
- iOS & Android field app
- Branded client portal
- English · العربية · اردو
3 surfaces, 1 platformOps console · Field app · Client portal
GPS-verifiedGeofenced check-in and check-out on every visit
Multi-tenant by designRow-level security on every table, per-tenant data
Open by defaultPublic API, signed webhooks, CSV import & export
Platform
Everything a field team and its back office need — nothing they don't.
Replace WhatsApp groups, spreadsheets and paper order books with a single source of truth from the head office to the shelf.
Geofenced check-in
Check-in and check-out are validated against each outlet's location and radius, with coordinates stored for the audit trail.
Shelf & planogram audits
SKU availability, price checks, planogram compliance, shelf imaging and dynamic surveys — configurable per brand client.
Field sales orders
Sales reps raise orders during the visit with prices snapshotted from the catalogue. Operations fulfil or cancel from one queue.
Live map & breadcrumbs
See where every field user is right now and replay each day's movement trail after the fact.
Analytics & compliance
Completion rates, compliance scores, KPIs by outlet, brand and rep, financial records and exportable reports.
Client portal
Give each brand client a white-labelled portal with their stores, photos, compliance and alerts — and nothing else.
Messaging & alerts
In-app chat between office and field, plus alerts for missed visits, stock-outs and non-compliance.
New · Sales orders
From the shelf gap to the delivery van, without a phone call.
A dedicated Sales role captures orders inside the store visit. Operations sees every order the moment it's sent and resolves it with a note that flows straight back to the rep.
- Orders can only be raised during the rep's own in-progress visit
- Unit prices and currency snapshotted at order time
- One-way lifecycle: pending → fulfilled or cancelled, fully audited
- Reps see only their own orders; supervisors read, managers resolve
How it works
Plan. Execute. Prove.
-
01
Plan
Import outlets, products and brand clients. Build routes and schedule visits with the tasks each client needs.
-
02
Execute
Reps check in with GPS, complete audits and surveys, take shelf photos, raise orders and check out — online or offline.
-
03
Prove
Operations fulfils orders and reviews compliance; brand clients see their stores in the portal; everything is exportable.
One platform, three surfaces
Built for every role in the chain.
Operations console
Admins, managers and supervisors run schedules, routes, orders, team, analytics, billing and settings from the web.
Field app
Merchandisers and sales reps get today's visits, guided tasks, camera capture, orders and chat — in English, Arabic or Urdu.
Client portal
Your brand clients log in to a white-labelled portal scoped to their own stores, products, photos, compliance and reports.
Security & scale
Enterprise posture from day one.
- Tenant isolation — every table protected by row-level security; tenant scope derived from the authenticated user, never the request.
- Role-based access — six roles with per-user permission overrides, enforced on every endpoint.
- Audit trail — entity-level activity log, authentication events and super-admin action logging.
- Hardened credentials — hashed API keys shown once, HMAC-signed webhooks, rotating refresh tokens, rate-limited public endpoints.
- Built to grow — paginated APIs, indexed queries and background jobs for exports, renewals and notifications.
- Row-level security
- RBAC + overrides
- Audit logging
- Signed webhooks
- Rate limiting
- Soft delete & retention
Integrations
Fits into the systems you already run.
Public REST API
Read outlets, clients, products and visits with scoped API keys.
Webhooks
Push visit, order and compliance events to your ERP or BI stack, signed with HMAC-SHA256.
CSV import / export
Bulk-load your master data and export any list or report.
Multi-currency billing
Per-tenant currency, invoices and plan usage built in.
FAQ
Questions distributors ask us.
Who is InOutlet Excellence for?
FMCG distributors, merchandising agencies and brand owners who run field teams across supermarkets, hypermarkets and traditional trade in the GCC and wider Middle East.
Does the field app work offline?
Yes. Actions are queued on the device and replayed in order once the rep is back online, with duplicate protection.
How is our data separated from other companies'?
Every company is a separate tenant. Tenant scope is derived from the signed-in user and enforced in the database with row-level security, so one tenant can never read another's rows.
Can our brand clients see their own data?
Yes. Each client gets a white-labelled portal restricted to their own outlets, products, photos, compliance and reports.
How is pricing structured?
Plans are priced per tenant with usage-based limits on users and outlets. Talk to sales for a quote tailored to your team size and markets.
Which languages are supported?
The web console is available in English and Arabic (right-to-left). The field app adds Urdu.
See your stores the way your clients will.
Book a 30-minute walkthrough with our team, or tell us about your operation and we'll come back with a plan.